One day after ComScore named Pinterest one of the top 50 websites in the U.S., Pinbooster has opened to the public its pay-to-pin platform for influential consumers and brands. Basically, brands are paying people to repin their ads.
Pinbooster’s service is the next wave in a series of tools for buying followers, pins, likes, and comments. This time, the pins are all marked with the hashtag #ad so that everyone knows what’s really going on.
Clearly, a referral from Pinterest is valuable. In May 2012, analysts for the e-commerce platform Shopify discovered that Pinterest users spent more money on their clients’ sites — an average of $80 per purchase –than customers who were referred to a retailer through Facebook or Twitter.
With Pinbooster, Brands choose from a list of people based on topic, audience size, influence level, budget, and location, and make the person an offer. Some users will make more money depending on how well they meet the criteria.
Now that Pinterest allows people to report and block other users for spamming them, brands will have to be more careful about the re-pinners they choose.
This platform also has more checks and balances than its predecessors: users can rewrite the pin descriptions in their own voices and brands have the final approval before the pin is posted. The company can then track the results to see how well the campaign worked.
Pinterest itself does not have any official advertising solutions just yet. Rather than charging brands to be there, the company is in the process of getting feedback from brands and users. Earlier this month, analytics tool Pinfluencer conducted a survey of brands asking them what they wanted from Pinterest.
But that hasn’t stopped brands and publishers from adopting the social inspiration board as a way to share visual content and generate leads.
As for Pinbooster, co-founders Dave Weinberg and Ariel Remer say they based their service on Twitter’s Sponsored Tweets, according to TechCrunch. Do you think this model will work for Pinterest?
Post Updated October 29, 2012.