Bebo May Revamp Itself as a Social Gaming Platform
After its spectacular, mostly-cash $850 million sale to AOL in 2008, social network Bebo didn’t really work out for the acquirer. It sold to Criterion Capital Partners for a price reportedly between $5 million and $10 million earlier this year.
Now, it’s hiring again — and an industry source tells us that it is looking to become a social gaming platform, a move reminiscent of another social network’s strategy recently. Hi5, like Bebo, found traction with millions of users in several different countries, but ultimately stagnated as rivals like Facebook and Twitter expanded.
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