With Facebook Exchange, Company Changes Stance On Cookies
With Facebook Exchange, users will see more targeted ads based on what they've recently posted or searched for as the company tries to boost revenue. While you're probably growing used to that, it represents a change in Facebook's stance toward cookies.
With Facebook Exchange, users will see more targeted ads based on what they’ve recently posted or searched for as the company tries to boost revenue. While you’re probably growing used to that, it represents a change in Facebook’s stance toward cookies.
Previously, Facebook Co-Founder and CEO Mark Zuckerberg felt that collecting cookies and gathering that kind of information was scary and lacking in transparency. In a November interview with ZDNet, Zuckerberg talked about how companies such as Google secretly collect information to tailor a Web experience toward each individual user:
It’s just that they’re collecting that about you behind your back, really.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in