Wishpond Serves Up Easy, Engaging Facebook Marketing

By Justin Lafferty 

Trying to think of a way to create a fun contest that will make Facebook fans engage with your brand? Stop thinking. Wishpond, which is now stepping into the social marketing world, has launched an easy way for brands to reach out to their fans through Facebook and other avenues.

Privately, Wishpond has already worked with several companies to grow their businesses through Facebook and other social channels. The company helped local retailer Diamond Candles gain nearly 30,000 new leads and 40,000 repeat contest participants in just six weeks. Wishpond is also running social campaigns for college basketball’s Walmart Carrier Classic, allowing Facebook users to send personalized thank-you notes to the troops through a Facebook application.

Through Wishpond’s simple dashboard, brands can build social promotions in minutes and post them to Facebook, mobile devices, websites, and email. Marketers can choose to create photo contests, social offers, sweepstakes, donation contests, voting contests, and more. Wishpond also offers support for advertisements and engagement tools.

From there, Wishpond allows marketers to track the success of the campaigns, as well as to learn more about those who are engaging. Brand managers can see the age, gender, and location of fans participating in a campaign, as well as what other pages they’ve liked and where the traffic is coming from.

Ken Kinnear, executive producer of the Walmart Carrier Classic, wrote about how Wishpond helped the event gain popularity through Facebook and other forms of social media:

We relied on traditional media for promoting our event last year. However, in light of the election and Hurricane Sandy, we felt that social media would give us a more effective vehicle for promotion of this year’s Walmart Carrier Classic. Wishpond was the only vendor that could help us easily create, run, and manage multiple campaigns across several platforms. In a matter of a few weeks, they helped us create a social media strategy that included working with Walmart, other sponsors, the participating colleges, Dial Global, and NBC Sports. We couldn’t ask for a better partner in Wishpond.

 Readers: How often do you participate in a contest on Facebook?