Wine database app Vivino crosses three million users with a successful end to 2013

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By Brandy Shaul Comment

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With millions of wines available to thirsty consumers, it can be hard to keep track of the best (and the worst). Wine app Vivino looks to help users catalog their favorites with its wine scanner and database, allowing users to photograph and learn more about their favorite wines, so the names of the best options are never forgotten.

According to new data from the developer, wine lovers have taken to Vivino in droves, with over a million new users downloading the app in the last three months of 2013 alone. That boost takes the app to over three million total users. On Christmas Day, the app was downloaded 30,000 times, and 475,000 wines were scanned on New Year’s Eve.

“We are absolutely thrilled with the rapid growth we are experiencing,” said Vivino CEO, Heini Zachariassen. “We created Vivino to let consumers and professionals share information on their favorite wines with other enthusiasts directly from their Smartphone or mobile device. Today, ours is the most comprehensive wine database on the planet.”

The more users engage with Vivino, the more wine recommendations they’ll receive. Users can also add friends via Facebook, Twitter, Gmail or Contacts and can browse the wines, ratings and reviews of other members.

Vivino is available in both free and paid versions. The “Pro” app offers a My Collection feature for cataloging the wines users own, sorting them by price, rating or date. If a wine isn’t available in the database, Pro members are added to the ‘Fast Track’ for manual matching, which sees the app team working to match the wine manually faster than for free members.

Vivino Wine Scanner is available to download now on iPhone and Android. The paid version costs $4.99 on both platforms. Check back soon to follow the continued growth of Vivino on AppData, our tracking service for mobile and social apps and developers.

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