What Does William Shatner Think of Facebook Mentions?

By David Cohen 

WilliamShatnerGetFacebookMentions650Facebook announced the release last week of Facebook Mentions, an application aimed at helping celebrities and public figures manage their presence on the social network. What do celebrities think of the app so far? None other than William Shatner shared his opinions about Facebook Mentions in a Tumblr post, comparing it to the social network’s Pages Manager app.

Shatner was lukewarm at best about Facebook Mentions, calling it “ill-conceived,” and pointing out both annoyances and features he found useful.

A banner ad (pictured above) alerted Shatner about the availability of Facebook Mentions, and he encountered one feature that irked him almost immediately after installing the app:

When you install the Mentions app, you cannot proceed further until you follow another one of their other celebrity accounts. The first person on the list I was given was George Takei (rolling my eyes). I ended up choosing Robert Downey Jr. to follow, and then I hid his posts (sorry Robert!) I think that is a big flaw in the setup. If this app is for celebrities, then why force them to follow another celebrity in order to set up this app? I think that is a flaw; I’m already following those who I want to follow — why insist that I follow that short list of others?

Shatner was satisfied with the first screen, which displays News Feed and the feed from his page.


The second screen drew a mixed reaction from Shatner. He found the mentions portion to be overkill, writing:

Note: if you have this app, please turn off notifications, because if you post something, your phone spends the next hour sending you notifications of every person who makes a comment.


Shatner found that the posting screen fell short on “the number of options available to users.”


He saw the merits of both the notifications screen on Facebook Mentions and the page insights features of Pages Manager, writing:

I believe that both the higher-level and lower-level statistics are valuable. Maybe adding a tab to show both would offer the best of both worlds.


Finally, Shatner concluded:

I’m not quite sure why Facebook released this app for “celebrities.” It seems to be ill-conceived. I will probably use it to post to my Facebook when I’m on my phone, but it doesn’t allow for mail or groups. I will continue to use my regular Facebook app, as well as the Pages app.

Readers: What did you think of Shatner’s review of Facebook Mentions?