Will Google and the FTC Go In for a Rematch?

The FTC is reportedly investigating Google for anti-competitive actions in the $9.64-billion U.S. display advertising market. An inquiry in display advertising might look initially like more of a stretch than the FTC's failed challenge to the company on search and search advertising. But Google is growing like a weed in the display advertising market, analysts say.

The FTC is reportedly investigating Google for anti-competitive actions in the $9.64-billion U.S. display advertising market.

An inquiry in display advertising might look initially like more of a stretch than the FTC’s failed challenge to the company on search and search advertising. But Google is growing like a weed in the display advertising market, analysts say.

The FTC hasn’t confirmed whether or not it is investigating Google’s display — essentially non-search — advertising business.

In 2008, Google earned just 3 percent of U.S.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in