Will Ferrell Gets Wired for iPad-Exclusive Video
What should magazines do to differentiate their iPad offerings from their conventional print or online content, in order to entice users to pay for what they are accustomed to getting free-of-charge? In the case of Wired, four short comedy videos featuring Will Ferrell can’t hurt.
The New York Times‘ Bits reports that the ipad edition for the latest issue of Wired, “The Future that Never Happened,” will offer four exclusive short comedy films featuring Ferrell, who teamed up with Wired creative director Scott Dadich and photographer Dan Winters.
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