Will Facebook Users Tune In To Ooyala Social TV?
The social TV field has a new entrant in Ooyala Social, a high-definition-quality Facebook platform introduced by online video company Ooyala.
The social TV field has a new entrant in Ooyala Social, which promises high-definition-quality video on the Facebook platform.
Ooyala Social allows users to share video, live-chat while viewing content, and search for new content, all on multiple screens and devices.
For content providers, Ooyala Social offers rentals, subscription plans and sales of individual titles; the company also sells advertising and the ability to unlock a screening if a predetermined minimum number of Facebook users log in to watch it.
As for consumers, content is available via connected TVs, mobile devices, and Web browsers, and users can:
- Search for relevant content based on their social circles;
- Share content they are viewing and like it, as well as “loaning” it to friends for later viewing;
- Chat in real-time while viewing content;
- Purchase access to content with Facebook Credits, PayPal, credit cards, or mobile phone numbers.
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