Will Facebook be the Center of Social?

Earlier this week, Ted Leonsis posted about the future strategy of Facebook. He hits on how Facebook needs to figure out what they want to become and whether or not they “want to be needed or loved as a brand and as a service.” It’s the utility versus entertainment question and ultimately I think Facebook has already stated that they want to become the most effective social utility.

There only point of failure in my own opinion is that they haven’t yet manifested their ultimate goal which is being the center location of social knowledge.

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