Will Facebook and Twitter Become Communication Tools or Identity Platforms?

Recently, a new study from the Harvard Business School showed that in “stunning” contrast to social networks, where most of the activity is focused around women, on Twitter, men are much more likely to follow other men than they are to follow women. In other words, men find the content shared by other men much more interesting on Twitter than on Facebook, while men find the content shared by women much more interesting on Facebook than on Twitter.