WildTangent Introduces Its Incentivized Advertising Services to Social Games

WildTangent has been around since 1998, and its business has long included running ads within developers’ games, including incentivized ads where users watch videos or otherwise interact with an ad in exchange for limited access to a paid game. But its customers have been in more traditional parts of the gaming world, like console and downloadable games.

The company is now making a bigger push into online games — especially social gaming — by making it possible for users to earn virtual goods, or gain one-day access to online subscription-based games.

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