STUDY: What Types Of Facebook Campaigns Will Drive Earned Media?

The types of marketing campaigns on Facebook that draw the most entries are not necessarily the same types of campaigns that generate the most sharing and earned media, according to a new study from Facebook marketing software provider Wildfire Interactive.

The types of marketing campaigns on Facebook that draw the most entries are not necessarily the same types of campaigns that generate the most sharing and earned media, according to a new study from Facebook marketing software provider Wildfire Interactive.

Wildfire found that campaigns such as coupons, giveaways, and sweepstakes attract the largest entry totals, but campaigns that encourage Facebook users to share opinions and personal preferences generate the most earned media, including pick your favorites, quizzes, and trivia.

Why

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