People Prefer Silent, End-Roll, Non-Auto-Play Video Ads (Report)
Silence is golden when it comes to video ads, according to a survey of more than 1,100 U.S. Internet users between the ages of 18 and 65 by text-to-video creation platform Wibbitz.
Silence is golden when it comes to video ads, according to a survey of more than 1,100 U.S. Internet users between the ages of 18 and 65 by text-to-video creation platform Wibbitz.
Wibbitz—which counts publishers including USA Today Sports, AOL, Popular Science and Hearst among its clients—also found that:
- 97 percent of respondents prefer in-video ads to play at the end of the video, so their experience viewing the content is not disturbed.
- The majority of respondents in all age groups, both genders and on every social network—70 percent in total–are not willing to spend more than 10 seconds watching video ads.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in