Why Zynga? How developers are overcoming their fear of being cloned through Zynga's partner publishing

Zynga announced its third-party publishing branch of Zynga.com today with inaugural partners MobScience and Row Sham Bow. Each studio explains to us how they overcame the bad press surrounding Zynga’s developer relations practices.

We’ve heard the stories and seen the clones — any third-party developer always takes a risk in showing a larger developer-publisher its unreleased game (non-disclosure agreements notwithstanding). If the bigger studio can do it better and/or faster, why would they waste resources on publishing or even mergers-and-acquisitions instead of building the game themselves? Just because it’s good business sense, however, doesn’t mean it’s popular.

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