Why Your Facebook Ad Should Send People Off-Platform
When a user clicks one of your ads, you have an opportunity. A person in your target market is saying, “I’ll go wherever you send me.” So, you need to create your ad to answer that question in a way that benefits your company as much as possible. Sometimes, it can feel like a tough problem … but it shouldn’t.
When a user clicks one of your ads, you have an opportunity. A person in your target market is saying, “I’ll go wherever you send me.” So, you need to create your ad to answer that question in a way that benefits your company as much as possible. If you’re using Facebook ads, that means deciding whether to send a potential customer to your Facebook page or off-platform (e.g., into a registration or buying process).
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