Why Would FarmVille Players Ever Start Playing a New Facebook Game?

I’ve been watching the social games industry evolve since it hit gaming insiders in the face in 2007, and when it hit mainstream in 2009, and while there have been some minor evolutions, it doesn’t look like the gameplay has evolved all that much, and it may be time to ask whether it ever will.

When I head out to gaming conferences I always have to ask people “Do you enjoy FarmVille?” I’m surprised by the overwhelming negative response I seem to get from the people inside the industry.

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