Why Virtual Goods Must Become A Core Component Of Facebook Profiles

This afternoon I was having a discussion with a leading app developer about the future of virtual goods on the Facebook Platform. One thing that came up during the discussion was the idea of a centralized virtual goods system on Facebook. It’s something that I first described when Facebook announced that they were killing the gift shop next month, however it has increasingly become a center of focus for me personally. With all these applications selling virtual goods, why isn’t their an easier way to show off the goods that we’ve purchased?

With Facebook ramping up their Credits product, it’s not completely ridiculous that the company would kill off their gifts product, however the core idea was pretty smart: let people purchase virtual goods as well as receive those virtual goods as gifts from friends and show them off in their profile.