Why users don't see view counts: Facebook focuses on positive interaction

There’s a reason why Facebook users can’t see exactly how many people have seen their posts, and it’s not out of malice, as BuzzFeed recently suggested.

Facebook wants interactions on the social network to be positive, which is why there will never be a “dislike” button on the site. If a user posts something they think is rather interesting or worthy, but sees that only a fraction of their friend list has seen it, that can lead to a negative experience.

BuzzFeed, citing a Stanford University/Facebook study, claimed that Facebook was purposefully hiding view counts from users.

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