Why Tumblr's Ads Will Be Nothing Like Facebook's, Google's
Tumblr is determined to turn its blog network into an advertising business without alienating the people who will have to look at the ads. But the same models that work for Google and Facebook will not work for Tumblr.
Tumblr is determined to turn its blog network into an advertising business without alienating the people who will have to look at the ads. But the same models that work for Google and Facebook will not work for Tumblr.
In a recent interview, Tumblr CEO David Karp told IT Pro‘s Matthew Hall:
“Instead of focusing on the hyper-targeting that Google and Facebook are selling [to] advertisers right now – a direct response from the audience – we have built our advertising products around creative brand advertising because we’re a media network.
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