Why Timeline engagement 'studies' should be ignored
In the lead-up to today’s mandatory switch to Timeline for pages, a number of companies released so-called studies about how the new design affects fan engagement rate. However, these reports — and many news outlets that covered them — completely misinterpret cause and effect.
Timeline is primarily a design change and is unlikely to be directly responsible for any differences in fan engagement because most interaction occurs on posts within News Feed, not on pages themselves.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in