Why the Social Platforms Should Not Kill Their Golden Goose

We are all aware that advertising is the main monetization strategy of the social media platforms. Facebook, Google, and YouTube all rely heavily on their ad sales and ad ecosystem to generate revenue.

We are all aware that advertising is the main monetization strategy of the social media platforms. Facebook, Google, and YouTube all rely heavily on their ad sales and ad ecosystem to generate revenue.

Up to this point, the model for running ads on a social platform was quite simple: you create an ad-exchange, allow your users to purchase ad placements at different rates, and those ad placements would then be injected into the feed of users.

The

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