Why mobile coupons are the future of mobile commerce

Mobile commerce in the US may be slow to adopt mobile consumer payments, but it is still making leaps and bounds in becoming a significant part of all e-commerce. According to comScore, mobile commerce rose to 11 percent of all e-commerce at the end of last year’s holiday season. This is a huge increase from the reported 1 percent in late 2010. With 11 percent market share equating to approximately $18.6 billion in consumer spending, additional growth can only be expected.

The main drivers to this rapid growth are mobile catalogs and coupons.