Why Marketers Need To Learn About Word-of-Mouth From Social Networks
Marketing folks love following trends, and here's one they should pay close attention to. Social networking sites are quickly becoming the preferred venue for sharing among Internet users, the latest research shows.
A new report by marketing firm SocialTwist, shows that social networking sites are gaining on the word-of-mouth advertising long dominated by email and treasured by marketers. Emails still account for 55 percent of referrals among Internet users, but social networking sites have seen a 10 percent increase in usage, as well as a 16 percent jump in click-throughs.
It is in the area of click-throughs that networking sites truly dominate, accounting for 60 percent of the market share over emails, blogs and instant messages.
SocialTwist analyzed more than a million referral messages using its Tell-a-Friend widget that allows users to share sites through social media.
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