Why Location-based Services Are Here to Stay

Check-in services brought to the mobile space the novel idea that people could - and should - use their smartphones to document their travels in real time. A few years later, these same services are helping people do what people have really been trying to do all along: figure out where they are and find places to go from there.

Check-in services brought to the mobile space the novel idea that people could – and should – use their smartphones to document their travels in real time. A few years later, these same services are helping people do what people have really been trying to do all along: figure out where they are and find places to go from there.

In a recent study, Pew Research found that smartphone usage in the United States has risen from 35 percent of adults in 2011 to 46 percent in 2012.

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