Why Haven't Tobacco Brands Lit Up On Facebook?
Stubbing out tobacco advertising offline would prompt brands to move their messages to Facebook -- but why haven't they embraced social media already?
Major tobacco companies would fire up Facebook pages if New Zealand stubs out cigarette advertising.
That’s the gist of a New Zealand Ministry of Health report called “Better Retail Controls On Tobacco,” written by the agency’s Deputy Director General Margie Apa.
According to the 19-page report:
There is also a risk that tobacco companies will divert their marketing efforts into unregulated channels, such as internet social networks and product placement in entertainment media, such as Facebook, YouTube, films and video games.
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