Why Are You Following Me On Twitter?

Has anyone ever asked you why you’re following them on Twitter?

Have you ever asked this of yourself?

It’s an entirely reasonable question. And if you can’t respond in any kind of meaningful way, then there’s only one reasonable conclusion.

Try this. Set aside some time to browse through the list of people you are following, one at a time. In each case, ask yourself why you’re following that person or brand.

Good answers:

  • They’re interesting
  • They’re a great source of news
  • They make you laugh
  • You value their opinion
  • They’re a friend
  • You’re learning from them

Bad:

  • They followed you first
  • They might unfollow you if you don’t
  • Somebody else told you to
  • Who the heck are they!?

Ugly:

  • I don’t know

If you can’t find a genuine reason why you’re connected to another person on Twitter, hit the unfollow button.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in