Why Everyone Is Looking At Their Phone's Screen

Yesterday I wrote a post about our obsession with smartphones that includes a video of Microsoft’s ad for Windows Phone 7. The ad shows people walking around staring at their phones. If you are wondering what is it that everyone is doing with their phones an answer is provided by Dwight Silverman in a blog post about how texting is replacing talking on mobile phones. Silverman cites a study done by Neilsen for the Wall Street Journal that reports adults are receiving 25% less mobile phone calls now than three years ago, whereas adults from ages 45 to 54 are receiving 75% more text messages than a year ago.