Why does someone visit your Facebook page?

People connect with brands on Facebook for a variety of reasons, ranging from contests to a pure love of the company and products. But when a user visits a company’s Facebook timeline, a recent study shows that they’re looking for customer service.

According to a recent study by Accent Marketing, 82 percent of people surveyed use Facebook to speak with a customer service representative. Additionally, two thirds of consumers use Facebook to seek out deals and promotions — 80 percent of these opportunists are Baby Boomers.

Accent’s study summed up how consumers use the social network:

Facebook offers a unique outlet for brands looking to move beyond traditional customer service channels.

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