Why Cell Phone Companies Need to Move Smartphone Users to WiFi
Nielsen reports that smartphone data use in the U.S. has increased dramatically while cost per megabyte has gone down.
Average U.S. Smartphone Data Usage Up 89% as Cost per MB Goes Down 46%
However, while the price of data per megabyte may have dropped for some plans (Sprint and T-Mobile), the tiered data caps for the two largest U.S. mobile carriers (AT&T and Verizon) creates a ceiling which appears to have been reached.
Nielsen reports that the average smartphone user used 230MB per month in Q1 2010.
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