Why Can't Facebook Get More Than 2 Percent of Japan's Web Users?

The social media site is still a mere speck on Japan's online radar - only 2 percent of the country's online population uses Facebook in comparison with the 60 percent of Internet users in the U.S. who log on, according to Socialbakers.

Facebook has almost 600 million users, yet that’s just a flash in the pan compared to how big it could be.

The social media site is still a mere speck on Japan’s online radar – only 2 percent of the country’s online population uses Facebook in comparison with the 60 percent of Internet users in the U.S. who log on, according to Socialbakers.

Why the disparity? A recent article in the New York Times highlights a few reasons.

First:

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