Why Beck's New Album Is An Experiment in Social Media
Recording artist Beck Hansen has announced the release of an experimental new album that will take music back to the days when recording technology didn't exist. It's a book of sheet music, basically, and McSweeney's will publish it in December 2012. Beck's decision not to perform the music himself seemed lazy to some, "hipsterish" to many, but at least one person knew exactly how to handle it. A few hours after McSweeney's released a single page of "Do We? We Do" to promote the album, a fan posted an arrangement of the song on SoundCloud. So it begins.
Recording artist Beck Hansen has announced the release of an experimental new album that will take music back to the days when recording technology didn’t exist. It’s a book of sheet music, basically, and McSweeney’s will publish it in December 2012.
Beck’s decision not to perform the music himself seemed lazy to some, “hipsterish” to many, but at least one person knew exactly how to handle it. A few hours after McSweeney’s released a single page of “Do We? We Do” to promote the album, a fan posted an arrangement of the song on SoundCloud.
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