Why Are Citizens Running The Official Twitter Account For Sweden?
Sweden certainly gets bonus points for creativity on this Twitter stunt: they’re letting one of their citizens take over their Twitter account each week, and tweet anything they like.
Cutting edge marketing or just a bit crazy?
If you visit the official account for the country of Sweden right now, @Sweden, you’ll notice a few things: one, the bio pic isn’t of the flag or a beautiful Swedish coastline – it’s of a guy who looks like he took his headshot while facing a bathroom mirror; and two, the tweets are pretty personal, and clearly from the guy in the picture and not really related to Swedish tourism at all.
And
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