Who wins a March Madness bracket based on Facebook data?

Around this time every year, basketball fans and office workers fill out their brackets for the NCAA Tournament — also known as March Madness. Some go chalk and just pick top seeds, some throw in some upsets, and some base their picks based on which mascot would win in a fight or which school has their favorite colors.

But how would a bracket based on Facebook data go? That’s what SocialCode, a Facebook Preferred Marketing Developer, wanted to find out.