Facebook, Google (YouTube, Google+), Twitter, LinkedIn and Yahoo (Tumblr) are the biggest players in social media – collectively, their platforms are used by billions of people around the world, and these organisations have a combined market value of hundreds of billions of dollars.
Many still think of social media as something that belongs to the people. After all, it’s folks like you and I that use these platforms and supply them with all of their content. But social media is very much a business, and its primary goal is the accumulation of wealth. And while that money pot is dominated by the big five brands above, up-and-comers like Pinterest and Snapchat are nipping away at their heels… and wallets.
Check the visual below for more detail, which comes courtesy of MyVoucherCodes.co.uk.