Who Gets A Vanity URL on Facebook?

Lately, many marketers have noticed that hundreds of Facebook public profiles have been assigned a nice-looking “vanity URL” (like http://www.facebook.com/barackobama) in order to make them easier to find and improve their SEO. In addition, some have reported seeing survey questions from Facebook asking users if they would be willing to pay for vanity URLs for their own profile pages.

Currently, all vanity URLs are assigned by Facebook (PageData offers a view of all Facebook Pages that have been assigned vanity URLs for those interested in seeing which types of Pages Facebook has chosen), but how does Facebook decide who gets one?

As of yet, Facebook has not officially stated how it decides who gets vanity URLs.

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