U.S. Anti-Drug Campaign Engages Facebook Teens
The White House's Office of National Drug Control Policy has achieved a three percent engagement rate on a page that asks U.S. teenagers to resist peer pressure to use drugs and alcohol.
The White House‘s Office of National Drug Control Policy is seeing a three percent engagement rate on a Facebook page urging U.S. teenagers to resist peer pressure.
With 99,680 fans, 55,000 video views and 11 million ad views, this comprehensive communications strategy is fostering a dialogue about resisting peer pressure, according to the Government on Facebook subsite.
The ad firm Draftfcb was engaged to help with the social media effort that leveraged Facebook to reach teens.
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The first step was introducing the Above the Influence Facebook fan page in June, 2010, to engage teens with credible information on substance abuse and allow them to interact with one another in a dialog around drugs, alcohol and the influences that surround them every day.
That
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