White House Lands On Instagram

The White House today launched an Instagram account, Mr. Obama's social media team tweeted.

The White House today launched an Instagram account, Mr. Obama’s social media team tweeted.

The team is very careful about passing itself off as the actual voice of the president: Tweets posted by him are followed by “-bo.” Today’s tweet also included a disclosure that not all future Instagram photos will be #nofilter.

The Obama administration and the campaigns behind it have been widely praised as digitally savvy. The White House already runs accounts on Facebook, Tumblr,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in