Whichit Lets Users Vote, Brings Brands Engagement, ROI

Asking Facebook users to choose which of four options is their favorite seems like such a simple concept but brings many potential rewards to brands, which is where Whichit comes in.

WhichitGroLondonAsking Facebook users to choose which of four options is their favorite seems like such a simple concept but brings many potential rewards to brands, which is where Whichit comes in.

Whichit — winner for the Europe, Middle East and Africa category at last month’s FbStart Apps of the Year awards — is still in soft launch but boasts some 50,000 unique users, mostly in London.

Whichit allows brands to create posts in which Facebook and Instagram users can choose their favorites from up to four options, after which they are directed to the brands’ sites, where they can purchase the products they voted for.

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