Where is Social Networking Heading?

“The trend is that the phones are getting smarter, but the audiences are getting smarter too,” said Eric Litman, chairman and CEO of the mobile analytics site Medialets. “For user generated content there is nothing else that generates as much content as these mobile devices. Text messages, photos, messages to friends and to social networks.”

“The number one access point to the cloud is the mobile device,” said Philip Miano, national sales director for Third Screen Media, the ad platform for AOL.