Where EA PopCap's Lucky Gem actually comes from

When EA PopCap launched Lucky Gem Casino earlier this month, it looked like the developer had finally “sold out” eight months after its $1.3 billion acquisition in an attempt to enter the rapidly-expanding casino genre on Facebook. PopCap’s Dennis Ryan, EVP of worldwide publishing, tells us that’s not the case.

“Lucky Gem is [meant] to compete in the casino-slots genre,” Ryan said in a meeting at the Game Developers Conference this week. “But we’ve been in the casino genre for years.

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