Where Do TV Apps Go From Here?
Ever since the Apple iPhone changed the game in regards to mobile apps, television networks have been trying to find ways to monetize the app experience.
Advertising Age‘s Kunur Patel discusses the current state of apps on the iPhone, iPad and elsewhere, and finds that while there have been some bright spots, there is still a lot of work that needs to be done.
“We’re not quiet there yet from an advertising perspective,” said Chris Allen, VP-director of video innovations, Starcom USA.
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