When Are Mobile App Users Most Active? The Answer Might Surprise You
Responsive marketing campaigns are key to retaining app users. But when is the best time to send messages prompting users back to the app?
Responsive marketing campaigns are key to retaining app users. But when is the best time to send messages prompting users back to the app? Data from AppsFlyer examines user behavior based on time of day and week, along with other valuable insights.
The study data draws from more than 1.1 billion “non-organic” installs of over 6,000 apps from June 1 to December 15, 2015, and over 5 billion app launches which were used to measure in-app engagement.
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