Facebook’s Latest Acquisition? That’s WhatsApp!

After its unsuccessful bid for photo-messaging application Snapchat last November, reportedly valued at more than $3 billion, Facebook opened up the vaults and announced its acquisition of cross-platform mobile messaging company WhatsApp for $4 billion in cash and some $12 billion in Facebook shares, also announcing that WhatsApp Co-Founder and CEO Jan Koum will join Facebook’s board of directors.

WhatsApp650After its unsuccessful bid for photo-messaging application Snapchat last November, reportedly valued at more than $3 billion, Facebook opened up the vaults and announced its acquisition of cross-platform mobile messaging company WhatsApp for $4 billion in cash and some $12 billion in Facebook shares, also announcing that WhatsApp Co-Founder and CEO Jan Koum will join Facebook’s board of directors.

Facebook said in its announcement of the deal that it would proceed in much the same way it did when it officially acquired Instagram in September 2012: The WhatsApp brand will be maintained, as will the company’s headquarters in Mountain View, Calif.,

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