WhatsApp Is A Popular Place to Get News Alerts

A new study found that WhatsApp is the most popular social network in Qatar. Most Qataris use the messaging app for news, photo sharing and texting.

Facebook_whatsapp

The BBC reported on a new study this week that found that WhatsApp is the most popular social network, especially for news consumption, in Qatar. It’s not that Qatar isn’t connected, though. According to the BBC report, “smartphone penetration stands at 80 percent — the same as in United Arab Emirates, and the highest in the world – while 96 percent of Qatari households are connected to the Internet.”

From the study:

Of the eight services studied, WhatsApp was identified as Qatar’s leading social media service, across all groups.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in