WhatsApp adopts freemium model, goes free on iOS

App developers continue to be inspired by mobile game developers, ditching the paid download system, and instead adopting a freemium or subscription plan. WhatsApp is the latest app to adopt such a change, as the former paid mobile messaging app is now available to download for free on iPhone.

[contextly_sidebar id=”9d7720e024db4ff90bde83c5b0a2bb43″]WhatsApp is now free to users for the first year of service, and costs just $0.99 a year after that promotional period has elapsed. All current iPhone WhatsApp users will be allowed to continue using the service for free, for life.

This update also introduces iCloud support for the storing of message histories.