What's The Big Deal About Spotify?

To outsiders looking at the mobile technology industry, we must appear to be obsessed with music. Each of the major platform companies have their own music services, from Apple’s iTunes, to Microsoft’s Zune, and to Google’s Music beta. Companies that endeavor to become platforms, such as Amazon, see providing a music service as table stakes. With new music services seemingly popping up daily, it’s hard for any one service to rise above the crowd, but indeed one has, and it isn’t even available in the U.S.