What Will Wal-Mart Do With A Social Media Company?
Attention Wal-Mart shoppers: coming soon to an e-store near you, more social media-friendly shopping. Is that what Wal-Mart had in mind when it just spent an undisclosed sum to buy social media company Kosmix?
Attention Wal-Mart shoppers: coming soon to an e-store near you, more social media-friendly shopping. Is that what Wal-Mart had in mind when it just spent an undisclosed sum to buy social media company Kosmix?
Wal-Mart broke news today that it will buy Kosmix, a Mountain View, Calif.-based social media technology provider best known for building a platform that allows users to filter and organize content in social networks and connects them with the information they want, in real time.
Wal-Mart executives said in a statement that Kosmix will join a newly formed group called @WalmartLabs to build out the retailer’s social and mobile initiatives, specifically technologies for shopping online or with smart phones.
“We
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