What Type Of Communication Is Twitter Best For? [INFOGRAPHIC]

When marketers start out on social media, they are often unsure of what type of media to use to communicate. Should they send an email newsletter to announce that new product? A tweet? Update the Facebook page? All of it? Or something else altogether?

This infographic from SocialCast gives a clear explanation of what type of communication each social network is best for. Check it out below.

Twitter is apparently the best network if you’re looking for engaging your audience with phatic (small talk and sound bites) and evaluative (opinions, ideas, judgments of topics or people) communication.

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