Overview: What the Facebook Redesign Means for Advertisers
While Facebook developers are well aware of the impact of the upcoming (and now underway) Facebook redesign, the impact on the changes in advertising opportunities have been less clear. Here are all the details.
1) Advertising on the New Facebook Home Page
Advertising on the home page is now available to advertisers in the new “Sponsor” module on the right side of the News Feed. The placement will soon begin showing Facebook Ads sold directly, but Facebook is planning on adding more options for advertisers in this spot in the future.
2) Advertising in the New Facebook News Feed
Currently, ads in the News Feed itself are only available to advertisers who are part of the Beta release, irking some marketers who want greater access to ads in the Feed.
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